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While ASB’s size allows for extensive community involvement, it also works to the advantage of its customers. For one thing, that size can be beneficial to customers who take comfort from knowing they bank with a big bank. Being with a big bank can also offer more range, providing customers with a greater choice of products than they may find at smaller financial institutions.
Innovation is another thing ASB is known for, offering a number of firsts over the years. For example, in 1969, ASB became the first New Zealand bank to operate an online real-time computer system that linked all of its branches to one central computer. In 1997, it was the first bank in New Zealand to offer internet banking, and one year later it became the first New Zealand bank to provide branch access seven days a week.
In 1999, ASB was the first New Zealand bank to offer internet banking on mobile phones, following that up in 2006 by being the first to offer browser-based mobile banking. In 2010, ASB created a world first with its Virtual Branch on Facebook, followed up by another New Zealand first, launching a live video chat feature with banking specialists in 2012.
If you think ASB could be for you, it’s time to take a closer look at its credit cards. The ASB credit card range can be placed into three categories: low cost, rewards and business.
Focusing on keeping costs down, the ASB Visa Light Card has no ongoing account fee and ASB’s lowest ongoing purchase rate. This type of card would likely suit cardholders who want to save money by using a simple, no frills card, as well as those who carry a balance.
ASB offers a basic rewards card in its ASB Visa Rewards Card and a platinum option in the ASB Visa Platinum Rewards Card. These cards allow cardholders to earn True Rewards dollars on their card spending, which can then be redeemed within the programme on travel, merchandise and gift cards, at programme partners, transferred to an ASB savings account or another member, or gifted to charity.
There are two business cards within ASB’s range. The ASB Visa Business Card offer a no frills option, while the ASB Visa Business Rewards Card basically offers the same features while allowing the accountholder to earn True Rewards dollars on business spending.
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